IKEA’s brand new toy collection, designed entirely by children from all around the world, has finally launched in all IKEA stores and online web shop.
For those of you unfamiliar with the colorful toys, since 2003 IKEA has held its annul Soft Toys for Education program which aims to help children around the world who lack a decent education.
10 unique designs from children under the age of 10 from all around the world were chosen and brought to live in the form of high quality soft toys that are now available for purchase.
UK’s very own Olivia Wildman, from Essex, skunk drawing was also selected and can now be bought either online or at one of the many IKEA stores for only £8.
The initiative aims to raise money for children’s education programs from UNICEF. For each sold toy €1,- will be given to the charity.
Since the start of the initiative nearly €77 million has been collected to help more than 11 million children in 46 different countries receive a better education.